The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London
Client: Google Category: Innovation - Use of Technology / Use of Technology
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client: Daimler Category: Innovation - Use of Technology / Use of Technology
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Agency:
72andSunny / Los Angeles + Nexus Interactive Arts / London
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16020M
Award:
2016 Responsive Environments Merit Award
Agency:
Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client:
Daimler
Title:
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16021M